Beverly Hills Lingual Insitute
Beverly Hills Lingual Insitute
Beverly Hills Lingual Insitute
Beverly Hills Lingual Insitute

Blog   |   Language, Learning and Culture

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Truth in Advertising

There are old adages that state, "you get what you pay for," "nothing comes free," and "if it is too good to be true, it probably is." Advertising is a great form of art and everyone realizes that everything promised in an advertisement may slightly be exaggerated or even misleading. Have you ever compared those cheeseburger photos in the ads – that they spend hours primping on to make them look just perfect – to the cheeseburger that get placed on the tray just before they call your number? Not even close. At what point of exaggeration do you begin to question whether the company behind the misleading ads are shady or untrustworthy.

In the language of business it seems that much of the advertising focuses on how a certain program of language learning is so easy that it borders to being unbelievable or it crosses the line. Learning a new language without even trying seems to be the gist of many ads. The secret of the brain is revealed and this program or that program allows the language to just magically evolve from a few exercises with no memorization of pesky verbs and nouns and sentence structure, or any rules or exceptions to the rules, it will just... happen. If you send us your money we will send you the knowledge. In a few short hours, shazaam... you can begin to negotiate international trade agreements without the use of an interpreter.

The truth is that language learning does take time and effort. While shortcuts would be nice, the brain can only develop the skills by learning when to say what and how to make the sentence structure align, so that it resembles a language and not a series of pre-learned phrases that work only as lines in some pre-staged play. You are not learning lines for a movie; you are learning to speak and understand a dynamic language that works in the fluid situations which make up life.

So, next time you are listening to an ad that promises amazing things and kicking yourself for not having spent 10 hours to become fluent in French years ago think the product they are selling is snake-oil and it does not work. If you want to learn French, Spanish, Italian, Chinese, etc., it will take time but it can be a great enjoyable journey that introduces you to great classmates and other individuals that are also on the road to self-improvement (rather than quick gratification).

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The First Modern Hatchback

2017-05-26

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Keeper of the Bridge

2017-05-25

The Anti-Pensioner Volvo

The Anti-Pensioner Volvo

2017-05-24

Introduction to the Philippines

Introduction to the Philippines

2017-05-23

Where Women Brew the Village Beer

Where Women Brew the Village Beer

2017-05-19

Bewitchingly Flawed

Bewitchingly Flawed

2017-05-18

Just the Happy Country Songs, Please. We're Japanese

Just the Happy Country Songs, Please. We're Japanese

2017-05-17

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Japan's Caprice

2017-05-16

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The First Martians

2017-05-15

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Dolma or Tolma?

2017-05-12

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Jetta: Hip to be Square

2017-05-11

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Speisen wie Gott in Frankreich: Wiener Schnitzel

2017-05-10

The Big-Hearted Will Take Away the Bride

The Big-Hearted Will Take Away the Bride

2017-05-09

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Dutch in Paradise

2017-05-08

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The World Envies Us for One Thing

2017-05-05

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Nyusu Flash: You Know 26 Words in Korean

2017-05-04

La Tour Eiffel: Ça, c'est Paris!

La Tour Eiffel: Ça, c'est Paris!

2017-05-03

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When I See an Alfa Romeo go by, I Tip my Hat

2017-05-02

How Does the Bilingual Brain Work?

How Does the Bilingual Brain Work?

2015-08-19

Reasons to Learn Italian

Reasons to Learn Italian

2015-03-24

Reasons to Learn French

Reasons to Learn French

2015-02-27

3 Unbelievable Spanish-Speaking Travel Hotspots

3 Unbelievable Spanish-Speaking Travel Hotspots

2015-01-14

10 of the Weirdest International Slang Phrases

10 of the Weirdest International Slang Phrases

2014-12-17

How Bilingualism Improves Your Health

How Bilingualism Improves Your Health

2014-10-14

Why You Should Learn a Language Today

Why You Should Learn a Language Today

2014-07-16

Truth in Advertising

Truth in Advertising

2014-07-10

Why Adults are Better Language Learners than Children

Why Adults are Better Language Learners than Children

2014-07-01

How the Brain Benefits from Being Bilingual - Infographic

How the Brain Benefits from Being Bilingual - Infographic

2014-01-15

A Proven Approach to Language Lessons

A Proven Approach to Language Lessons

2013-12-23

Top Quality Spanish Teachers

Top Quality Spanish Teachers

2013-12-23

Affordable French Lessons of the Highest Quality

Affordable French Lessons of the Highest Quality

2013-12-23

A Better Way to Learn Italian

A Better Way to Learn Italian

2013-12-23

High Quality Spanish Courses

High Quality Spanish Courses

2013-12-23

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Top Quality French Teachers

Top Quality French Teachers

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Finding the Best Language School

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Italian Tutors

Italian Tutors

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